Wrote a proposal that I sent to Chrysler a two weekends ago I'd say. It was pretty ballsy but I personally think it offered Chrysler a pretty sweet deal. I didn’t ask for money in the initial proposal, just proposed a “partnership” where Julie and I would give them all the free advertising they could want, in exchange for something we want. If they took the “bait” I was going to ask for about $2,000 and a guarantee that Chrysler would fix our van if we had to tow it to them.
Personally, I thought it was a good deal. I mean, Chrysler would have been able to attach names and faces to their brand. They would have been able to allow their viewers to follow a Dodge adventure by featuring our “story” on their website, in their advertising, etc. It could have reminded North Americans what a true North American car experience is – something that only Chrysler would be able to give to the average consumer if only the consumer would invest in a Dodge.
They didn’t go for it. They said “Our decision has been taken in the belief that such an undertaking does not complement our current marketing plans and strategies.” I suppose it was a bit of a far-fetched dream that they might go for it. Could also have been our late timing in asking (maybe the anti-green image our van kinda promotes might have added to it?). Anyway, doesn’t really matter. All that I can say is that they are clearly not visionaries because we would have given them some sick advertising! I was even going to paint “honk if you think our DODGE is sexy” on the back of the van…
Well, c’est la vie of course. They’re gonna need some seriously great marketing plans and strategies to shake their “mediocre” image:
Wish we could help them with it!
-Nicole
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